SEO & Digital Marketing Executive – Zinai Digital – Full Job Description

Company: Zinai Digital
Location: Kalamassery, Kochi, Kerala•Remote
Job Type: Permanent, Full-time
Salary: ₹18,000 – ₹25,000 a month

We are seeking a highly motivated and experienced SEO and Digital Marketing Executive to develop and execute effective strategies to improve our online presence, drive traffic to our website, and generate leads. The ideal candidate will have a strong understanding of SEO, digital marketing, and social media management.

Key Responsibilities:

• SEO Strategy and Execution:
  • Develop and implement effective SEO strategies.
  • Perform ongoing keyword research and analysis.
  • Optimize website content, landing pages, and paid search copy.
  • Conduct competitor analysis and market research to identify opportunities for growth.
• Content Marketing:
  • Create and manage content calendars.
  • Develop high-quality, engaging, and relevant content for the website, blog, social media, and other digital platforms.
  • Collaborate with content creators to ensure content aligns with SEO best practices.
• Social Media Management:
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Manage and grow social media profiles on platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
  • Monitor and respond to social media interactions.
• Digital Advertising:
  • Plan, execute, and manage paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
  • Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
• Analytics and Reporting:
  • Use analytics tools (Google Analytics, SEMrush, etc.) to track and report on key metrics.
  • Provide insights and recommendations based on data analysis to improve overall digital marketing performance.
• Collaborative Projects:
  • Work closely with the design and development teams to ensure the website and other digital assets are optimized for SEO.
  • Collaborate with sales and customer service teams to align marketing efforts with business objectives.
• Stay Updated:
  • Keep up-to-date with the latest trends and best practices in SEO, digital marketing, and industry developments.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as an SEO and Digital Marketing Executive or similar role.
• In-depth knowledge of SEO practices and tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Proficient in digital marketing strategies, including content marketing, social media, and email marketing.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, etc.).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

Benefits:

• Competitive salary.
• Optional work from home opportunity.
• Saturdays off.
• Professional development opportunities.

Job Types: Full-time, Permanent
Pay: ₹18,000.00 – ₹25,000.00 per month
Schedule: Day shift
Supplemental Pay: Performance bonus
Education: Bachelor’s (Preferred)
Experience: SEO: 1 year (Preferred)
PPC Campaign Management: 1 year (Preferred)
total work: 1 year (Preferred)
Work Location: In person