Senior Digital Marketing Executive – Aldee Australia – Full Job Description

Company: Aldee Australia
Location: Faridabad, Haryana
Job Type: Permanent, Full-time
Salary: ₹40,000 – ₹50,000 a month

Parent Company: Aldee Australia Ptd Ltd (fiftyone.com.au) & In-house digital partner (Techilas)

Existing Brands: Inoafashions.com (UK) & TheSwankStore.com.au (Australia). Expanding with more brands and into a global marketplace.

Job Description: Techilas is a dynamic marketing consulting firm specializing in fashion and eCommerce brands based out of Australia and with office for operations in India. We’re in-house digital partner of one of the largest luxury resortwear brands – Aldee Australia Pty Ltd – 51 PTY LTD (National distributor for multiple brands globally). We are passionate about driving growth and brand awareness through innovative digital marketing with data & AI strategies. Our team thrives on creativity, collaboration, and results-driven approaches to help our clients succeed in a competitive market.

Role Overview: We are seeking an experienced Senior Digital Marketing Executive to join our team. This individual will play a pivotal role in developing and executing digital marketing strategies that enhance our clients’ online presence, drive traffic, and boost sales. The ideal candidate will have a strong background in digital marketing, particularly in the fashion and eCommerce sectors.

Key Responsibilities:

• Strategy Development: Create comprehensive digital marketing strategies tailored to clients’ needs, focusing on SEO, SEM, social media, email marketing, and content marketing.
• Campaign Management: Oversee and manage digital marketing campaigns from conception to execution, ensuring they align with clients’ brand objectives and KPIs.
• Performance Analysis: Monitor, analyze, and report on campaign performance, using insights to optimize future initiatives.
• Social Media Management: Develop and implement engaging social media strategies across various platforms (Instagram, Facebook, Pinterest, TikTok) tailored for fashion and eCommerce.
• Content Creation: Collaborate with the content team to produce compelling content that resonates with target audiences and enhances brand visibility.
• SEO & SEM: Implement SEO best practices and manage PPC campaigns to increase organic traffic and improve conversion rates.
• Email Marketing: Design and execute targeted email marketing campaigns that drive engagement and sales.
• Market Research: Stay updated on industry trends, competitive landscape, and emerging digital marketing technologies to keep clients ahead of the curve.
• Client Collaboration: Serve as the primary point of contact for clients, ensuring their needs are met and providing regular updates on campaign progress.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, preferably within fashion or eCommerce (Plus)
• Proven track record of managing successful digital marketing campaigns.
• Strong knowledge of SEO, SEM, social media platforms, email marketing, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and team members.
• Creative thinker with strong problem-solving abilities.
• Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Benefits:

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional development and training.
• A vibrant, creative team culture.

How to Apply: If you are passionate about digital marketing and eager to help fashion and eCommerce brands thrive, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and examples of previous campaigns you’ve managed to [email protected]

Application Deadline: We are keen to close the opportunity in the next 1-2 weeks and start the engagement by 1st week of April’25.

We’re an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 – ₹50,000.00 per month

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Yearly bonus

Education: Bachelor’s (Preferred)

Experience:

• Content marketing: 3 years (Required)
• Email marketing: 3 years (Required)
• Digital marketing: 5 years (Required)
• SEO tools: 3 years (Required)
• Social media marketing: 5 years (Required)
• Marketing automation: 3 years (Required)

Language: English (Required)

License/Certification: Google Analytics Certification (Required)

Location: Faridabad, Haryana (Required)

Work Location: In person

Application Deadline: 30/03/2025

Expected Start Date: 10/04/2025

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