Digital Marketing Executive – A2A Optima – Full Job Description

Company: A2A Optima
Location: Bengaluru, Karnataka
Job Type: Full-time
Salary: ₹20,000 – ₹35,000 a month

Job Title: Digital Marketing Executive

Location: Bengaluru, Karnataka

Work Environment: Work from Office

We are seeking a creative and driven Digital Marketing Executive with 1–2 years of hands-on experience to manage and grow our Social Media Marketing (SMM), Search Engine Optimization (SEO), and Pay-Per-Click (PPC) presence across platforms. The ideal candidate should be passionate about digital trends, storytelling, and community engagement, with a proven track record of building brands online.

Key Responsibilities:

• Search Engine Optimization (SEO):
  • Perform keyword research and competitor analysis
  • Optimize website content, on-page and off-page SEO activities.
  • Track performance using tools like Google Search Console, Ahrefs, and SEMrush
• Social Media Marketing (SMM):
  • Develop, plan, and execute social media strategies across platforms (Instagram, LinkedIn, Facebook, Twitter)
  • Create and schedule engaging content (posts, stories, reels)
  • Monitor analytics and optimize campaigns for engagement and reach.
• Pay-Per-Click (PPC):
  • Manage paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads
  • Set up, monitor, and optimize ad campaigns for ROI and conversions.
  • Analyze ad performance reports and tweak campaigns accordingly.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• 1–2 years of proven experience in SEO, SMM & PPC
• Hands-on experience with tools like Google Analytics, Google Ads, Meta Business Suite, SEMrush, Ahrefs, Canva, etc.
• Strong understanding of marketing funnels, customer journey, and KPIs
• Excellent written and verbal communication skills
• Creative, analytical, and detail-oriented mindset

Preferred Qualifications:

• Experience with local SEO, SMM, and PPC.
• Knowledge of content marketing and digital PR strategies.
• Google Analytics and Digital Marketing certifications (a plus).

Interview Mode: Face-to-Face (Mandatory)

Freelancers stay away

Job Type: Full-time

Pay: ₹20,000.00 – ₹35,000.00 per month

Benefits: Paid sick time

Experience: Digital marketing: 2 years (Required)

Location: Bengaluru, Karnataka (Required)

Work Location: In person

Application Deadline: 20/04/2025

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