Digital marketing Executive for Gurgaon – Glowfin – Full Job Description

Company: Glowfin
Location: Gurugram, Haryana
Job Type: Full-time
Salary: ₹25,000 – ₹40,000 a month

Job Overview: The Digital Marketer will be responsible for developing and executing digital marketing strategies to enhance our online presence and drive engagement with key audiences, including potential clients and beauty brands. This role will focus on utilizing the latest tools and technologies to manage Facebook Marketing, YouTube campaigns, SEO, and WhatsApp marketing. The ideal candidate will have a solid understanding of the cosmetics and contract manufacturing industries, a passion for digital marketing, and expertise in leveraging social media platforms to drive results.

Key Responsibilities:

• Facebook Marketing:
  • Plan, create, and execute Facebook marketing campaigns to promote our contract manufacturing services and beauty products.
  • Optimize Facebook Ads campaigns to increase lead generation, conversions, and engagement, focusing on cost-effective strategies.
  • Analyze performance metrics using Facebook Analytics and Ads Manager to continuously optimize campaigns and meet business objectives.
  • Stay updated on the latest Facebook tools, algorithms, and trends to enhance ad performance.
• YouTube Marketing:
  • Create and manage YouTube marketing strategies that promote our brand and showcase client success stories, product manufacturing capabilities, and innovation.
  • Develop compelling video content, including tutorials, behind-the-scenes, and product demonstrations, tailored to target audiences in the beauty industry.
  • Utilize YouTube Ads to increase brand visibility and reach new clients in the cosmetics sector.
  • Leverage YouTube Analytics to measure campaign success, adjust strategies, and drive higher engagement.
• Search Engine Optimization (SEO):
  • Lead the SEO strategy for our website and digital content, focusing on improving search engine rankings and driving organic traffic.
  • Conduct keyword research, on-page and off-page optimization, and ensure content is aligned with SEO best practices.
  • Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, or Moz, and create reports to track improvements.
  • Collaborate with the content team to ensure SEO-optimized blog posts, landing pages, and other web content.
• WhatsApp Marketing:
  • Develop and implement WhatsApp marketing campaigns to engage with potential clients, beauty brands, and industry partners.
  • Manage customer inquiries, product updates, and promotions via WhatsApp, ensuring prompt and professional communication.
  • Build and maintain WhatsApp groups for direct communication with clients, sharing industry news, product launches, and updates on manufacturing capabilities.
  • Use WhatsApp Business API and other tools to automate and streamline messaging processes for lead generation and customer support.
• Utilize Latest Marketing Tools & Technologies:
  • Stay current with emerging digital marketing tools and technologies to enhance the effectiveness of campaigns.
  • Use automation tools such as HubSpot, Mailchimp, or Buffer to streamline marketing efforts and improve lead nurturing.
  • Leverage tools like Canva, Adobe Suite, and video-editing software to create high-quality content for social media, email marketing, and website updates.
  • Implement A/B testing and conversion rate optimization (CRO) strategies to continually improve the digital marketing performance.
• Performance Tracking & Reporting:
  • Track, analyze, and report on key digital marketing metrics (KPIs) for all platforms, ensuring strategies are aligned with company goals.
  • Use Google Analytics, Facebook Insights, YouTube Analytics, and other marketing tools to provide actionable insights and recommendations for improvement.
  • Provide regular updates to the marketing team on the progress of campaigns and the effectiveness of digital marketing efforts.

Job Type: Full-time
Pay: ₹25,000.00 – ₹40,000.00 per month
Schedule: Day shift
Supplemental Pay: Performance bonus
Work Location: In person

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