Performance Marketing Executive – Hammer Lifestyle – Full Job Description

Company: Hammer Lifestyle
Location: Gurugram, Haryana
Job Type: Full-time
Salary: ₹10,382.73 – ₹45,000.00 a month

Job Summary:

We are looking for a Performance Marketing Executive to drive digital advertising campaigns that maximize ROI across multiple channels. The ideal candidate will be responsible for planning, executing, analyzing, and optimizing paid media campaigns, ensuring high performance and efficiency.

Key Responsibilities:

• Campaign Strategy & Execution: Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and other platforms.
• Manage budgets, bid strategies, and audience targeting for high ROI and cost efficiency.
• A/B test ad creatives, copies, and landing pages to improve conversion rates.
• Work with designers and content teams to create engaging ad creatives.
• Analytics & Optimization: Track and analyze campaign performance using Google Analytics, Meta Business Suite, and other analytics tools.
• Monitor CPC, CTR, ROAS, and CPA to continuously optimize campaigns.
• Provide insights and recommendations for scaling successful campaigns.
• SEO & Landing Page Optimization: Collaborate with SEO and web teams to ensure landing pages are optimized for paid traffic.
• Run experiments on ad landing pages to improve user experience and conversion rates.
• Audience Targeting & Growth: Develop custom and lookalike audiences for retargeting campaigns.
• Explore new acquisition channels to scale user growth.
• Reporting & Insights: Prepare and present weekly/monthly reports on campaign performance and improvement strategies.
• Stay updated with industry trends and platform updates.

Key Skills & Qualifications:

• ✅ 1-3 years of experience in performance marketing.
• ✅ Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools.
• ✅ Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
• ✅ Experience with budget management and performance reporting.
• ✅ Hands-on experience in A/B testing and conversion optimization.
• ✅ Strong analytical skills and data-driven mindset.
• ✅ Knowledge of SEO, email marketing, and CRM tools is a plus.

Why Join Us?

• Opportunity to work with a dynamic and innovative marketing team.
• Exposure to cutting-edge digital marketing strategies.
• Growth opportunities and continuous learning.

Job Type: Full-time
Pay: ₹10,382.73 – ₹45,000.00 per month
Schedule: Day shift
Supplemental Pay: Performance bonus
Language: English (Preferred)
Work Location: In person

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