SEO Executive (Link Building/Off-page SEO) – YaaraDigi Media – Full Job Description

Company: YaaraDigi Media
Location: Noida, Uttar Pradesh
Job Type: Full-time
Salary: Full-time

We are looking for a detail-oriented and data-driven SEO Executive to enhance our client’s website’s authority, traffic, and rankings on search engines. The ideal candidate will have a strong understanding of SEO best practices, particularly off-page SEO, and proven experience in executing successful link-building strategies.

Location: Noida, India
Work Experience: 3-4 years
Job Type: Full-time

Responsibilities:

• Develop and implement effective link-building strategies to increase domain authority and search engine rankings.
• Conduct backlink analysis and identify link-building opportunities using tools like Ahrefs, SEMrush, UberSuggest and Moz.
• Perform competitor backlink analysis to discover new link acquisition opportunities.
• Build high-quality backlinks through guest posting, outreach campaigns, broken link building, and resource link building.
• Research and connect with relevant websites, influencers, and bloggers to secure quality links.
• Monitor and analyze backlink performance, ensuring a healthy and natural link profile.
• Ensure compliance with Google’s guidelines and prevent any risk of penalties from spammy or toxic links.
• Collaborate with content and marketing teams to develop link-worthy content.
• Stay updated with the latest trends and algorithm updates in SEO and link building.

Skills:

• A right fit for this role will be someone with experience working in a competitive niche or agency environment having knowledge of local SEO and international link-building strategies.
• 3-4 years of experience in SEO with a strong focus on link building.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Screaming Frog.
• Strong knowledge of off-page SEO and best practices for white-hat link building.
• Experience in outreach, guest blogging, and relationship building for acquiring backlinks.
• Familiarity with Google algorithms.
• Extensive experience in creating backlinks on high domain authority websites such as Spotify, YouTube, Apple Music, and Wikipedia.
• Experience in ABC link exchange and best practices.
• Experience in Social Bookmarking, Business Listing, Profile creation, and PR Submission.
• Ability to analyze data and present insights to improve link-building efforts.
• Excellent communication and negotiation skills for outreach and collaboration.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Basic understanding of HTML, WordPress, and content management systems will be a plus.

Qualification:

• UG: Bachelor’s degree in Marketing or similar field is preferable

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