Social Media Executive – Harold Electricals – Full Job Description

Company: Harold Electricals
Location: Delhi, Delhi
Job Type: Full-time
Salary: ₹15,000 – ₹40,000 a month

Job Title: Social Media Strategist

Department: Marketing & Communication

Employment Type: Full-Time, Permanent

Industry: Retail – Luxury Lighting & Decor

About the Role

Harold Electricals is seeking a dynamic and forward-thinking Social Media Strategist to elevate our digital presence and drive engagement across multiple platforms. The ideal candidate is a social media enthusiast with a deep understanding of platform algorithms, AI integration, and engagement strategies. You will play a pivotal role in growing our brand voice, creating high-performing content, and collaborating with creative teams to execute compelling ideas that resonate with our audience.

Key Responsibilities

• Content Strategy & Planning: Develop and execute engagement-driven social media strategies aligned with brand goals and target audiences. Craft innovative campaigns that drive brand awareness and customer interaction.
• Trend Monitoring & Real-Time Engagement: Stay ahead of social media trends, viral content, and emerging AI tools to keep content fresh, relevant, and high-performing. Engage with the community in real time, responding to trends and audience interactions.
• Platform Expertise: Optimize content for Instagram, Facebook, Pinterest, LinkedIn, YouTube, and X (Twitter) to maximize reach and engagement. Understand platform-specific algorithms, engagement mechanics, and best practices.
• Automation & AI Integration: Utilize AI-powered tools (e.g., ChatGPT, Notion AI, Canva AI) for content planning, automation, scheduling, and performance optimization. Identify and integrate new tools to streamline workflows and enhance efficiency.
• Collaboration & Brand Building: Work closely with creative, content, and marketing teams to execute strategies with impactful visuals and messaging. Maintain a consistent tone, voice, and identity across all social media platforms. Build and nurture a strong, recognizable, and trusted brand online.
• Reporting & Performance Optimization: Analyze key metrics, track performance, and generate insightful reports. Continuously iterate strategies to improve engagement, reach, and conversions.
• Discipline & Proactivity: Be a self-starter with strong organizational skills, meeting deadlines and adapting quickly to changes. Proactively bring innovative ideas to the table to enhance brand visibility and engagement.

Requirements

• Minimum 3 years of experience in social media strategy and content planning.
• Proven track record of growing brand presence and engagement across social platforms.
• Deep understanding of social media algorithms, engagement tactics, and analytics.
• Hands-on experience with AI-powered tools for content automation and planning.
• Strong communication and coordination skills to collaborate effectively with marketing and creative teams.
• Ability to develop and maintain structured content calendars and execute campaigns seamlessly.
• Passion for storytelling, trends, digital innovation, and creative brand-building.

Preferred Key Skills

• Social Media Management & Marketing
• Content Creation & Development
• Trend Awareness & Research
• Social Media Calendar Planning
• SEO Writing & Analytics
• Community Engagement & Influencer Marketing
• Video Content Strategy & Execution
• Data Interpretation & Performance Analysis

About Harold Electricals

At Harold Electricals, we are redefining luxury lighting decor through a seamless D2C eCommerce experience. With a commitment to elegance, innovation, and functionality, we offer world-class lighting solutions for modern homes, hotels, offices, and commercial spaces. Our collections feature statement chandeliers, contemporary pendant lights, ambient wall sconces, and intelligent smart lighting, combining superior craftsmanship with cutting-edge technology. We don’t just sell lighting; we curate experiences of ambiance, artistry, and sophistication.

Location: WZ-29, D-212/D-213 and 1A Bank Enclave, Mansarover Garden, New Delhi – 110015 (Landmark: Mystery Room 2.0) – Nearest Metro: Mayapuri

If you are passionate about digital storytelling and social media innovation, we would love to hear from you! Apply Now!

Job Type: Full-time

Pay: ₹15,000.00 – ₹40,000.00 per month

Work Location: In person

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