Public Relations Assistant – Netaji Nursing Home – Full Job Description

Company: Netaji Nursing Home
Location: Dhulian, West Bengal
Job Type: Full-time
Salary: ₹30,000 – ₹40,000 a month

Marketing & Public Relations Officer

Position Overview:

Seeking a dynamic and experienced Marketing & Public Relations (PR) Officer to join our hospital team. The ideal candidate will be responsible for driving community engagement, increasing footfall through strategic on-site marketing activities, and building strong relationships with patients and the local community. This role focuses on promoting the hospital’s healthcare services, wellness programs, and ongoing schemes through effective offline campaigns and public relations initiatives.

Key Responsibilities Area:

• Connect with patients and their families to inform them about ongoing health schemes, wellness packages, and check-up programs.
• Build strong relationships with patients to enhance their experience and foster loyalty.
• Address patient inquiries and feedback to ensure a positive perception of the hospital.
• Plan and execute on-site marketing initiatives to promote hospital services and special healthcare offerings.
• Organize and manage neighborhood health check-up camps and wellness programs to increase hospital visibility.
• Work closely with doctors, nurses, and other staff to coordinate promotional activities.
• Develop and implement offline marketing campaigns to drive footfall and increase awareness of the hospital’s services.
• Coordinate promotional events, workshops, and health talks within the community to build brand presence.
• Collaborate with the marketing team to create promotional materials and distribute them in strategic locations.
• Establish and maintain relationships with local community groups, organizations, and influencers to promote the hospital’s brand.
• Represent the hospital at community events, health fairs, and networking events to build a positive reputation.
• Monitor and manage public perception by addressing any concerns or issues raised by the community.
• Gather feedback and data from patients and community members to measure the effectiveness of marketing campaigns.
• Provide regular reports on campaign performance and community engagement initiatives.
• Identify new opportunities for community outreach and partnerships.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• Minimum 2-4 years of experience in public relations, offline marketing, or community engagement, preferably in the healthcare or hospitality industry.
• Excellent communication and interpersonal skills to connect with patients and the community.
• Strong organizational and project management skills to plan and execute multiple campaigns.
• Proficiency in local language(s) and familiarity with the local community is preferred.
• Creative thinking and problem-solving skills to develop innovative marketing initiatives.

Requirements:

• On-site role with frequent travel within the local community for event coordination and outreach activities.
• Flexible working hours, including weekends, to support community events and hospital initiatives.

Job Type: Full-time
Pay: ₹30,000.00 – ₹40,000.00 per month
Benefits:

• Cell phone reimbursement
• Paid sick time

Schedule:

• Day shift
• Morning shift

Work Location: In person