Company
Awapal Solutions
Job Type
Full-time
Work Mode
Remote / Work From Home
Job Overview
Awapal Solutions is looking for a skilled and enthusiastic SEO / Digital Marketing Executive to join its growing team. The company values passion, accountability, integrity, and continuous learning while working on innovative technology-driven projects.
The ideal candidate should have strong knowledge of SEO, digital marketing strategies, social media promotion, and performance marketing. Candidates with experience handling software development websites and online marketing campaigns will be preferred.
Key Responsibilities
On-Page SEO Activities
- Perform website on-page optimization for better search engine rankings.
- Work on meta tags, internal linking, Google Business listings, and website structure optimization.
- Develop and implement effective SEO strategies to improve organic traffic.
- Stay updated with Google algorithms, SEO methodologies, and internet marketing trends.
- Understand search engine ranking factors and SERP strategies for Google, Bing, and Yahoo.
- Plan and manage paid media campaigns for lead generation and business growth.
- Launch and optimize campaigns across paid search, display advertising, and paid social media channels.
- Handle SEO strategies for software development and IT-related websites.
Off-Page SEO Activities
- Article submissions
- Blog submissions and blog posting
- Directory and local business listings
- Press release submissions
- Forum posting and link-building activities
- Social bookmarking
- Classified submissions
- Infographic and video submissions
- Backlink analysis and link-building research
Social Media Marketing
- Manage social media promotions on Facebook, Instagram, LinkedIn, YouTube, Twitter, and other platforms.
- Create and optimize social media profiles and promotional campaigns.
- Work on strategies to increase followers, engagement, and brand visibility.
- Understand social media communities and audience engagement techniques.
- Handle paid campaigns using Google Ads, Facebook Ads, ORM, and SEM strategies.
Required Technical Skills
- MS Excel
- MS Word
- Outlook
- Data analytics and reporting
- SEO tools such as Raven, Moz, and related platforms
- Website analytics tools including Google Analytics, WebTrends, NetInsight, and Omniture
Educational Qualifications
- Graduate or postgraduate degree in Marketing, Digital Marketing, or related field.
- Digital marketing certifications or professional training programs will be preferred.
- Google Analytics or Tag Management certifications will be an added advantage.
Why Join Awapal Solutions?
Work-Life Balance
- 5-day working schedule
- Work-from-home flexibility
Employee-Focused Culture
- Supportive and growth-oriented work environment
- Transparent communication and collaborative teamwork
Learning and Career Growth
- Exposure to advanced technologies and innovative projects
- Learning sessions, seminars, and skill development programs
- Career advancement opportunities and onsite exposure
Rewards and Benefits
- Quarterly recognition and award programs
- Leave encashment benefits
- Referral programs
- Team outings, celebrations, and engagement activities
Advanced Work Resources
- Access to modern devices and resources for professional productivity
This opportunity is ideal for digital marketing professionals who want to grow their expertise in SEO, performance marketing, social media, and online branding while working in a flexible and learning-driven environment.